Journal de l'Académie des études marketing

1528-2678

Volume 27, Problème 5 (2023)

article de recherche

Role of Social Media in University Selection Decision Making Process-An Indian Student Prospective

  • Rajni Pathak, Manisha Paliwal and Yassine Agouzoul

article de recherche

Does Culture Influence Consumer′s Perception towards usage of Digital Banking Platforms (DBP)? A Comparative Study

  • Pushpender Kumar, Vaishali Agarwal, Subhash Kizhakanveatil Bhaskaran, Parul Yadav, Rhea Coelho, Indrawati and Sonali P. Banerjee

Article de révision

Spiritual Tourism and its Impact on the Economy

  • Ritesh Sharma and Pragalbh Sharma

Article de révision

Is Green HRM Affecting our Youth Talent An Analysis of Students Attitude towards GHRM

  • Priya Shah, Shashi Kant Rai, Saurabh Mishra and Richa

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Municipal Solid Waste Management: A Futuristic Research Direction using Bibliometric Analysis

  • Surjit Kumar Kar, Debasmita Panigrahi, Harshita Kulla, Ambika Singh and Shilpa Samanta

Article de révision

Gen Z and Green Purchase Intention

  • Rashmita Saran, Rachita Kashyap and Sweta Singh

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Impact of Financial Literacy on Behavioural Biases and Investment Decision

  • Madhavi Ishwar Dhole, Rashmi Soni and Manoj Bagesar

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Satisfaction-Importance Matrix: Measuring Customer Satisfaction In Mobile Sector

  • Prasanna Mohan Raj and Akanksha Choubey

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Adoption of AI and E-Commerce Improving Marketing Performance of SMEs

  • Anuj Kumar, Anoop Pandey, Purvi Pujari and Monika Arora

Article de révision

Customer Centricity: A Strategic Necessity or Challenge for the Banks?

  • Srijanani Devarakonda, Viswanadham N and Vijaya T

Article de révision

Financial Management Behavior of Women: Role of need for Cognitive Closure and Financial Self-Efficacy

  • Kalaa Chenji, Sode Raghavendra and Mustakhusen Mujawar

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ICT for Promotion of Retail Banking in Digital India: A Study with a Focus on Housing Finance

  • Jacob Joju, Sankar Ganesh K, Ranjith K, Manoj P K and Prajith K

Article de révision

An Empirical Study on Consideration of Technical and Fundamental Analysis by Retail Investors

  • Dileep Kumar Singh, Shailesh Kediya, Shyam Shukla and Shrikrishna Dhale