Madhavi Ishwar Dhole, Rashmi Soni and Manoj Bagesar
Purpose: of the study is to examine the impact of Behavioural finance factors (Overconfidence, risk aversion, herding, disposition etc) on investment decisions amongst gender. Authors further examine the moderation effect of financial literacy in the relationship between behaviour biases and investment decisions amongst gender. Design/Methodology/Approach: The study considered a cross sectional research design. For this Research Work data has been collected through structed questionnaire from 200 individual investors from different cities. Pearson’s Correlation and Cronbach’s Alpha test have been taken to analyse the validity and reliability. For testing hypothesis hierarchical regression analysis has been used in the research work Findings: The results of this study indicate that all income levels experienced capital appreciation and satisfactory income The study found that the level of financial literacy among professionals is satisfactory, indicating high financial literacy irrespective of their professions Research Limitations and Implications: individual investors are prepared to make new investment for better financial returns, but they should be cautious while making an investment. An investment plan is not universal which can satisfy everybody’d investment purposes therefore to meet the requirements of individual investors the portfolio should be made depending upon their gender, age, income, education, risk tolerance etc Originality: Present study aims to explore whether various behavioural finance factors affect investment decision making. Author would like to examine whether these associations are moderated by financial literacy. In this respect financial literacy might also show a substantial part in the predication of investments and play a crucial role in investment decision making