Journal de l'Académie des études marketing

1528-2678

Volume 26, Problème 1 (2022)

article de recherche

Adventure Tourism in Northern States of India

  • Sourav Mangoch and Deepak Jain

article de recherche

SAARC - Highway to India′s Market International Standing

  • Anupam Agarwal and Deepak Jain

article de recherche

Impact of Board Composition on Financial Performance of Indian Listed Firms

  • T. Sita Ramaiah, Satish Chandra Tiwari, N. Akbar Jan and A. K. Subramani

Article de révision

A Study of Covid-19 Cognition on Likelihood to Share again: A Pro-Environment Behaviour

  • Gautam Agrawal, Savita Kaur Sodhi, Ritu Chhikara and Ruchi Garg

article de recherche

How Cognitive Automation of Marketing Activities can Transform the Processes of A Financial Institution

  • Jensolin Abitha Kumari J and Preeti R Gotmare

Article de révision

Efficiency Decomposition of Indian Advertisers

  • Tejasvita Singh

Article de révision

Nexus Between Tourism And Economic Development In Jammu and Kashmir: A Review

  • Aanqa Moghal, Deepak Jain, D Mukhopadhyay and Pabitra Kumar Jena

article de recherche

Eco-Friendly Purchase behaviour of Emerging Adults: Investigating the Role of Religiosity

  • Chandan Parsad, Vinita S. Sahay, Soumyajyoti Banerjee

article de recherche

Blended Mode as an Alternative Solution towards Sustainable Growth and Development: An Exploratory Study using Multilayer Perceptron Model

  • Sunetra Maitra Paul, Pinaki Ranjan Bhattacharyya and Gautam Surendra Bapat

Article de révision

Role of Internet of Things (IOT) In Enabling Productive Work From Home (WFH) for Environmental Volatiles

  • Allen Lim Chong Guan, Mani Manavalan, Alim Al Ayub Ahmed, Mir Mohammad Azad and Md. Shelim Miah

Article de révision

Demystifying the Dark Side of Technology In Indian Stock Exchanges A Comparative Analysis between NSE and BSE

  • Harsh Raj Pathak, Garima Sisodia, Sonali Narbariya, N. Akbar Jan and A. K. Subramani

Article de révision

Consumer Attitude and Perception Towards Electric Vehicles

  • Shino P. Jose, Siji Cyriac, Biju Joseph

article de recherche

A Study of Barriers and benefits of Artificial Intelligence Adoption In Small and Medium Enterprise

  • Kuldeep Bhalerao, Anuj Kumar, Arya Kumar and Purvi Pujari

article de recherche

Role of socio-economic factors on womens decision to avail microfinance: A Study of Jammu Region

  • Meenu Sharma, Meenakshi Gupta and Roop Lal Sharma