Mohammed Nadem Dabaghia
This research aims to study the effect of the Balanced Scorecard BSC on its different measurements; the accounts, customers, interior processes, and learning and development, on the marketing advancement, in services; advancement, valuing, and dissemination. The concentrate likewise looks to inspect the truth of execution of this apparatus in services ministries in Jordan; the review was directed on an example of 255 representative’s services ministries in Jordan. By utilizing the insightful methodology, the outcomes showed that the BSC altogether affects the customer measurement in improving marketing development in the ministries of Jordan. The outcomes likewise showed that there is an effect on the component of learning and growth in improving innovation in the process. While the customer’s measurement shows an effect in upgrading advancement in valuing in the service of the travel industry, development in conveyance is influenced by the customer’s measurements. The level of effect is influenced by the contrasts between the respondents as far as instructive level and occupation title. Considering the consequences of this review, the scientist suggests that ministries upgrade the parts of utilization of the BSC to expand their capacity to work on their exhibition. The Concerned Ministries: Public Health, Private Hospitals, Tourism and Antiquities.