Dmitry V. Kuzin
Rapid changes associated with the new technological revolution and globalization, which are to a great deal base on the digitalization, are changing the competences that business is looking for when searching for new employees and leaders. Their development urges constant changes in general and entrepreneurship education. The previous model of “industrial education” with its standards, practices, approaches, formats, skills and competences will not fit the new reality. More than half of the present jobs will not exist over the next 10-15 years, the face of industry will be different, and the paradigm of management is changing. There is a lot of evidence that business community is searching for new and different approaches to solve contemporary problems and to face these new challenges. For educational institutions it is important to adapt their study programs to the changing needs of the labor market and to restructure their curricula to ensure that graduates are able and willing to use the knowledge gained in the practice. This article addresses several challenges facing entrepreneurship educators-own knowledge, experience and competences of educators, the essence and the ways of teaching, future demands of business community. The answers to these challenges will allow them to teach competitive and demanded graduates and thus increase their own competitiveness.