Abdulaziz Abdulmohsen Alfalih, Wided Ragmoun
In this study, we aim to identify drivers of sustainable entrepreneurship orientation and verify their relative importance and validity for students on business school in Saudi Arabia. We identify especially three levels of drivers; individual drivers, cultural drivers and contextual drivers
To determine the importance of each driver considered as an observed variable for the SEO, which represents our latent variable, we adopted a quantitative approach based on a questionnaire administrated to 230 students at business school in Saudi Arabia. A structural equation model was applied to explore the data collected.
The results show that there is an interdependence between the three levels of drivers studied here. It seems also that cultural and contextual drivers are more influential: especially contextual drivers. This study enriches the literature about SEO. Added to this, our study offers a roadmap for universities to identify the appropriate actions to stimulate SEO. In fact, this concept is important because it will influence the number and the nature of sustainable projects, and consequently sustainability as the ultimate objective of Saudi Arabia, as set out in Vision 2030.