Maram Kurdi, Rida Waheed
This study examines the necessity of corporate innovation to achieve sustainable competitive advantage and illustrates the most important problems that organizations may face in regard to implementing corporate innovation successfully. In this study, mixed methods were used to collect data, including situation observation based on experiences, and case study analysis, and use of some secondary data from the Kingdom 2030 documents, as well as conducting direct interviews to identified corporate innovation real situation. The results indicated that there are 90% of the leading Saudi companies that have adopted innovation in either in the form of services, products, or both, or use the innovation in the business process or use it in employee development programs to be innovative, but the results indicate that only 10 % of those companies have followed the innovation as a comprehensive strategy and this result proved the validity of the study assumptions regarding that most organizations have not fully succeeded in integrating the corporate innovation in their strategy in order to achieve high performance and a sustainable competitive advantage.