Journal de l'Académie des études marketing

1528-2678

Tome 27, Spécial Problème 3

article de recherche

Consumer′s View on Shopping Centers: A Comparison of Mall Versus Flea Markets in India

  • Shashank Mehra, Bharath Supra and Meru Gupta

article de recherche

How Perceived Value Advances Loyalty Progression? Evidence from Indian Quick Service Restaurants

  • Paul RIK, Abhilash Ponnam, Rathi Rubal and Dileep Kumar Singh

Article de révision

An Empirical Study Examining the Special Event of J&K′s Adoption of Digital Financial Inclusion

  • Suhail Gupta, Syeda Shazia Bukhari and Prerna Katoch

article de recherche

Analyzing the Influence of Digitalization in Women Entrepreneurship using Entrepreneurial Orientation

  • Prerna Katoch, Syeda Shazia Bukhari and Suhail Gupta

article de recherche

Hierarchical Structure Modelling of Factors Affecting Technology Adoption by MSMe

  • Sujeet Shivaji Patil, Ashutosh Vashishtha and Vikram Neekhra,