Journal de l'Académie des études marketing

1528-2678

Tome 26, Spécial Problème 1

article de recherche

Sustainability For Businesses: Marketing and Finance Persepective

  • Aruna Dev Rroy, Uma Gulati, Srilalitha, Girija Kumar Sagi, Kavitha R Gowda

Article de révision

To Be Digital or Not To Be

  • Florie Mazzorana

article de recherche

Difficulties faced by Rural Consumers Post Covid19 and Digital Solutions for them

  • Suhail Gupta and Syeda Shazia Bukhari

Article de révision

Impact of Customers Opinion about Social Media Advertisement on Buying Behaviour Model Based Approach

  • Rajendran Arun Prasath, Veluchamy Ramanujam, Kasilingam Lingaraja, Ammani Ammal, Solomon K Peter and Parthiban

article de recherche

Mint Next Emerging Market

  • Ratna Vadra

article de recherche

Covid-19: Marketing Strategies and Innovation In Retail

  • Eduardo Rocha de Oliveira, Graziela Oste Graziano Cremonezi, Jacir Leonir Casagrande and Alvaro José de Souto

article de recherche

Goal-Setting Theory and Gamification In Mobile Fitness App Engagement: A Pilot Study

  • Pg Mohd Auzae Pg Arshad, Rohaizat Baharun, Norzaidahwati Zaidin

article de recherche

Impact of Exchange Rate and Inflation Rate on Stock Market Return Volatility In India

  • Nenavath Sreenu, KS Sekhar Rao and Suresh Naik

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The Impact of Online Offers Wooing Young Customers

  • Shino P. Jose, Siji Cyriac and Vijay Kuriakose