Journal de l'Académie de gestion stratégique

1939-6104

Volume 20, Spécial Problème 2 (Titre : Marketing management et Planification stratégique)

article de recherche

Digital Marketing: Implementation of Digital Advertising Preference to Support Brand Awareness

  • Doni Purnama Alamsyah, Indriana, Chyntia Ika Ratnapuri, Rudy Aryanto, Norfaridatul Akmaliah Othman

article de recherche

Transformational Leadership, Organizational Culture and Organizational Performance: A Study of General Insurance Industry in Indonesia

  • Eka Listiani Kartono, Hendrawan Supratikno, Innocentius Bernarto, Niko Sudibjo, Rudy Pramono

article de recherche

The Support of Market Orientation and Creation Value to Competitiveness of SMEs

  • Pande Putu Buda Prasada, Erie Febrian, Rita Komaladewi, Wa Ode Zusnita

article de recherche

Prediction of Sales Based on an Effective Advertising Media Sale Data: A Python Implementation Approach

  • Ahmad M. A. Zamil, Nawras M. Nusairat, T. G. Vasista, Marwan M. Shammot, Ahmad Yousef Areiqat

article de recherche

Determinants of Transparency and Disclosure in Annual Reports: Evidence from Iraqi Companies

  • Hikmat H. Hassan, Adil H. Ali, Mustafa A. Sweed

article de recherche

Importance of Value Propositions in Marketing: Research and Challenges

  • Albérico Rosário, Ricardo Raimundo

article de recherche

An Analysis of Economic, Environmental, and Social Impacts of Jasmine Rice Farming in Dokkhamtai District, Phayao Province, Thailand

  • Warach Madhyamapurush, Mohntohn Srisuk, Krisada Tussama, Pannanat Saksirikhun, Numtip Smerchuar

article de recherche

Customer Satisfaction measurement of E- Banking Service Quality in Riyadh, Saudi Arabia

  • Nihayah Mahrakani, Marwan M. Shammot, Nawras M. Nusairat, Ahmad M. A. Zamil, Ahmad Yousef Areiqat,

article de recherche

Measuring the Impact of Governance Pillars on the Auditing Quality

  • Alaa Saleh Abdallah, Mohammed zuhair majeed & Ahmed Mohammad Hamzah

article de recherche

How to Build a Brand: Inside an Indian Customers mind?

  • Mithun S Ullal, Iqbal Thonse Hawaldar, Vishal Samartha, Suhan Mendon, Anantha Padmanabha Achar, Ankita Srivastava

Article de révision

Analysis of the Impact of Film Tourism on Tourist Destinations

  • Esther Velasco-Ferreiro, María Concepción Parra-Meroño, Eugeni Osácar-Marzal, Miguel Ángel Beltrán-Bueno

article de recherche

Team Diversity and Project Performance: Role of Trust and Absorptive Capacity in it Industry

  • Kanwal Iqbal Khan, Mário Nuno Mata, Fatima Hameed Khan, José Moleiro Martins, João Xavier Rita, Rui Miguel Dantas.

article de recherche

The Role of Intellectual Capital in Shaping Business Performance: Mediating Role of Innovation and Learning

  • Mário Nuno Mata, Hira Aftab, Jose Moleiro Martins, Sumira Aslam, Muhammad Ussama Majeed, Anabela Batista Correia, Joao Xavier Rita,

article de recherche

Human Capital, Social Capital, Financial Strategy Performance, and Financial Sustainability

  • I Gede Cahyadi Putra, Ni Luh Putu Wiagustini, I Wayan Ramantha, Ida Bagus Panji Sedana

article de recherche

The Effect of Top Management Support and Non-Accounting Ownership on (Abc) Adoption Among Jordanian Manufacturing Companies

  • Mohammad Jebreel, Mohammad ALDweiri, Monir AL-Hakim, Abd AL-Salam AL-Hamad.

Article de révision

Good Governance Practices for Waqf in Malaysian Higher Education Institutions (HEIs)

  • Rohayati Hussin, Sharifah Zubaidah Syed Abdul Kader, Nurul Mazrah Manshor, Salmah Roslim, Irinah Mohamad Sirat

article de recherche

Pharmaceutical Expenditure and Gross Domestic Product: The Case of North Cyprus

  • Ahmet Cager, Dilber Caglar Onbasıoglu

article de recherche

The Impact of Paternalistic Leadership Practices on the Employees' Voice Behavior

  • Mohammed Abed Salih, Raad Mahdi Salih

Article de révision

An Overview of Management Control Theory

  • Rui Silva, Margarida Rodrigues, Cidalia Oliveira, Marcio Oliveira, C. Machado-Santos

article de recherche

A Fuzzy Approach Analysis of Halloumi Cheese in N.Cyprus

  • Ihsan Erol Ozçil, Ismet Esenyel, Ahmet İlhan

Articles originaux

Transformational Leadership and its Impact on the Job Performance at Great Municipalities in Jordan

  • Mohammad M. Taamneh, Areej Zuhdy Alshboul, Mohammad Fathi Almaaitah

Article de révision

Implementation of the Defense Public Policy Defend the State in Indonesian Universities

  • Lukman Yudho Prakoso, Gazali Salim, Julian Ransangan, Subhilhar, Agus Indarjo, Yusriadi Yusriadi

article de recherche

Taking a Leadership Effectiveness Perspective in Construction Projects

  • Haitham Nobanee, Ahmed M. Ibrahim

article de recherche

The Challenges of Application of Forensic Accounting in Jordan

  • Haitham Mamdouh Al Abbadi, Badi Alrawashdeh, Mohammed Nadem Dabaghia & Riyad Neman Darwazeh

article de recherche

Investigating Celebritism Phenomenon on Twitter (Semiotics Analysis Trending Topic)

  • Andi Sadapotto, Muhammad Hanafi, Dahlang Bahang, Nicodemus Bisse, Taufiqurrahman Baharuddin, Saidna Zulfiqar Bin Tahir, Yusriadi Yusriadi

Article de révision

Evolution of Fashion Marketing and Communication: Systematic Literature Review

  • Bárbara Castillo-Abdul, Sabina Civila & José Daniel Barquero Cabrero

article de recherche

The Effect of Organizational Innovation Practices on Human Capital Development: The Mediating Role of Innovation Management

  • Zayed Hussain Salih Alhemairy, Wan Fauziah Wan Yusoff, Nagwan AlQershi

Article de révision

UAE Islamic Banks Debranding & Rebranding: A Case Study

  • Sunder Ramachandran, Djamel Eddine Laouisset

article de recherche

The Career Choice Motivation in View of Maslow's Hierarchy in Innovative Economy: The Case of Russia

  • Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Olga Vladimirovna Kalinina, Aleksey Parshukov, Igor Aleksandrov, Marina Fedorova, Varvara Maksimovna Poberezhnaya, Eduard Overes

article de recherche

Impulsive Buying of Five Star Hotel Jakarta: Effect New Normal Era Mediated of Price and Promotion

  • Amelda Pramezwary, Juliana, Rudy Pramono, Jimmy Muller Hasoloan Situmorang, Sheren Laurensia Salim & Felicia Christina

article de recherche

Does Passion Matter in Career Interest in Generation Y and Z?

  • M. Ichsan, Diena Dwidienawati, Yosef Dedy Pradipto

article de recherche

The Price of Lockdown in Russia

  • Yuri V. Kozyr, Oksana V. Teveleva

article de recherche

H2H Marketing: Putting Trust add Brand in Strategic Management Focus

  • Philip Kotler, Waldemar Pfoertsch & Uwe Sponholz

article de recherche

The Impact of Financial Performance on Earnings Management Practice Behavior(An Empirical Study on Financial Companies in Jordan)

  • Ashraf Mohammad Salem Alrjoub, Salam Nawaf Almomani, Atallah Ahmad Al-Hosban, Mahmoud Izzat Allahham

article de recherche

Transformational Capacity Performance of School Leaders in Indonesia

  • Bernadetha Nadeak, Sasmoko, Elferida Sormin, Yasinta Indrianti, Abu Yazid Abu Bakar,

article de recherche

Inter-Regional Cooperation in Improving Welfare and Resolving Poverty in Indonesia

  • Aji Primanto, Ali Mukti Tanjung, Mananda Situmorang, Ahmad Mukti Karim, Linda Puspitasari, Nelvitia Purba, Rudy Pramono & Muhlis

article de recherche

Opportunities for the Development and Promotion of Traditional Bamboo Craft as Tourism Products

  • Rudy Pramono, July Hidayat, Cherry Dharmawan, Sabrina Oktaria Sihombing, Juliana & Sandra Maleachi

article de recherche

Exploring Intention to Enroll University using an Extended Stimulus-Organism-Response Model

  • Rocky Nagoya, Innocentius Bernarto, Ferdi Antonio, Rudy Pramono, Albert Surya Wanasida, Agus Purwanto

article de recherche

Performance is Affected by Leadership and Work Culture: A Case Study from Indonesia

  • Indra Prasetyo, Esa Wahyu Endarti, Budi Endarto, Nabilah Aliyyah, Rusdiyanto, Sri Suprapti, Chandra Kartika, Ruddy Winarko, Chamariyah, Dwi Lesno Panglipursari, Muninghar, Nur Halimah, Aminatuzzuhro, Mei Indrawati, Onong Junus, Mohammad Herli, Hafidhah, Nanik Kustiningsih, Gazali, Adriani Kusuma, Muslimatul Aina, Isnain Bustaram, Zef Risal, Zainurrafiqi, Siti Salama Amar, Khoiroh Umah, Susan Novitasari Khadijah, Mono Pratiko Gustomi, Hendra Irawan, Arif Syafi'ur Rochman, Dini Ayu Pramitasari, Nawang Kalbuana, Muchsin Zuhad Al-asqolaini

article de recherche

The Improvement Production and Efficiency of Upland Rice in Boyolali District Central Java, Indonesia

  • Dewi Sahara, Budi Hartoyo, Forita Dyah Arianti, Atman, Idaryani, A.Yulyani Fadwiwati, Lis M. Yapanto, Rita Indrasti

article de recherche

Supplier Selection of 40th Container in Pt Tribudhi Pelita Indonesia using Analytical Hierarchy Process (AHP) Method

  • Su'aidy, Soehardi, Widi Winarso, Farohman Syarif, Dhian Tyas Untari

article de recherche

The Determinants of Consumption Expenditure of Female Worker in Informal Sector in Makassar

  • Fatmawati, Retno Fitrianti, Baso Siswadharma

article de recherche

Increasing Fruit Yields and Income of Red Chili Farming by Using Chemical and Biological Fertilizers in Rainfed Rice Fields

  • Jefny B. Markus Rawung, Atman, Dewi Sahara, Rita Indrasti, Idaryani, Muhammad. A. Mustaha, A. Yulyani Fadwiwati, Lis M. Yapanto

article de recherche

The Sustainable Consumption of Slow-Moving Consumer Goods in Omnichannels

  • Issarin Kulchitaphong, Mariusz Urbanski, Singha Chaveesuk, Wornchanok Chaiyasoonthorn

Communication courte

Modern Concept of Philosophy of Human Resources Management

  • Alona Obozna, Hanna Burdelna, Iryna Savarina, Olena Orlova, Iryna Bondarchuk-Chugina, Olena Havrilova

article de recherche

The Place and Role of Digital Twin in Supply Chain Management

  • Sergey Yevgenievich Barykin, Andrey Aleksandrovich Bochkarev, Evgeny Dobronravin, Sergey Mikhailovich Sergeev

article de recherche

An Impact of Covid-19 on Virtual Learning: The Innovative Study on Undergraduate Students of Mumbai Metropolitan Region.

  • Gaikar Vilas B, Joshi Bharat M, Bhadane Jaywant, Nilesh S. Mhatre, K. Chitra, Sunitha Cheriyan & Rane Caroleena G

article de recherche

Improvement of the Methodology for Assessing the Level of Innovative Activity in the Regions of the Republic of Kazakhstan

  • Sabirova rysty, Troyanskaya Marija Aleksandrovna, Utepkaliyeva Kansulu, Kunanbayeva Kymbat, Nurgaliyeva Almagul Shaimuratovna, Zeinullina Aigul Zhumagalievna, Alimbay Sairangul Habibullovna

article de recherche

Sustainable Hotel Development

  • Troyanskaya Marija Aleksandrovna, Dugalova Gulnar Nazhmidenovna, Adietova Elmira Mizamgalievna, Berstembayeva Rysty, Bekmagambetova Gulmira, Abdikarimova Madina, Niyazbekova Shakizada

article de recherche

Management of Sustainable Development of Tourism in Cross-Border Territories

  • Madysheva Asem Maratovna, Imangulova Tatyana, Khudzhatov Mikail Bekzadaevich, Yeginbayeva Aigul Yessengalievna, Zhaxybekova Dinara, Zhalbinova Saule Kalievna, Niyazbekova shakizada

article de recherche

Analysis of Human Resources Management Practices in Higher Education Institutions: A Study on Kazakh Universities

  • Zhandos Kudaibergenov, Ainur Abilkassym, Bibigul Izatullayeva, Gulzhan Agabekova, Gulzhamal Koptayeva

article de recherche

Analysis of Amazon: Customer Centric Approach

  • Rashri Baboolal-Frank

article de recherche

RMC and Firm's Performance Should the Establishment Remain Voluntary for Listed Companies in Malaysia?

  • Flicia Rimin, Imbarine Bujang, Alice Wong Su Chu, Jamaliah Said

article de recherche

Performance of Human Resources in Nonprofit Organizations - What Really Counts?

  • Marlene Sousa, Rui Silva, Tânia Santos, Márcio Oliveira

article de recherche

The Impact of Big Data on Enterprise Resource Planning (ERP) In Jordanian Commercial Banks

  • Khaled Khalaf Alzureikat, Wasfi Abdul Kareem Alkasassbeh, Yoshifumi Harada, Emad Ali Kasasbeh, Adel Sallom,

article de recherche

Inbound and Outbound Tourist Flows: Assessment of the Impact of Internal and External Factors

  • Liubov Ivchenko, Nataliia Pohuda, Tetyana Prymak, Mario Nuno Mata, Jose Moleiro Martins, Joao Xavier Rita, Rui Miguel Dantas, Ruslana Mamchur

article de recherche

Factors Influencing Brand Strength: A Case Study of Commercial Banks in Ho Chi Minh City

  • Ha Van Son, Nguyen Van Trai, Nguyen Thanh Van

article de recherche

Management of Artificial Intelligence Traffic Systems in Smart Cities

  • Jamal M. Assbeihat & Nosheen Rafi

article de recherche

Influence of Readiness Measures on Planning Tourism Digital Shift

  • Shahryar Sorooshian, Noor Azlinna Azizan, MD Yusof Ismail

article de recherche

Earnings Management is Affected by Firm Size, Leverage and ROA: Evidence from Indonesia

  • Nawang Kalbuana, Budi Prasetyo, Pribadi Asih, Yenni Arnas, Suse Lamtiar Simbolon, Alwazir Abdusshomad, Benny Kurnianto, Rudy, Kardi, Riyanto Saputro, Yohana, Maylia Pramono Sari, Rosy Aprieza Puspita Zandra, Dini Ayu Pramitasari, Rusdiyanto, Gazali, Indah Ayu Johanda Putri, Muhammad Nazaruddin, Muh. Rezky Naim, Fadilla Muhammad Mahdi,

article de recherche

The Efficiency and Effectiveness of the Cyber Security in Maintaining the Cloud Accounting Information

  • Salam Nawaf Almomani, Mohammad Shehab, Mohannad Mohammad Al Ebbini, Almohannad Ali Shami

Article de révision

Human Resource Strategies during and Post-Covid-19 in South African Farms

  • Sthokozile Mamba, Andrisha Beharry-Ramraj, Pfano Mashau

article de recherche

Improving Understanding on Determinant of Environmental Disclosure and Moderating Effect of Corporate Governance

  • Badingatus Solikhah, Aini Asfiani Puteri, Edi Sarwono, I Gusti Ketut Agung Ulupui, Mamdouh Abdulaziz Saleh Al-Faryan

article de recherche

Risk Management Strategies and Impact on Sustainability: The Disruptive Effect of Covid 19

  • SaadDarwish, Anjali Mary Gomes & Umair Ahmed

article de recherche

Implications of Corporate Social Responsibility on Credit Rating: A Context of Developing Economy

  • Muzammal Ilyas Sindhu,Mário Nuno Mata,Muhammad Naveed,Pedro Neves Mata,Jéssica Nunes Martins,Anabela Batista Correia,João Xavier Rita,

article de recherche

Impact of Non-Monetary Factors on Retention of Higher Education Institutes Teachers through Mediating Role of Motivation

  • Mario Nuno Mata, Syeda Sonia Tabassum Anees, Jose Moleiro Martins, Syed Arslan Haider, Samrena Jabeen, Anabela Batista Correia, Joao Xavier Rita

article de recherche

The Effect of Fear-of-Missing-out (Fomo) on Hedonic Services Purchase in Collectivist and Restrained Society a Moderated Mediated Model

  • Saima Munawar, Adnan Bashir, Syed Muhammad Fahim, Asma Rehman & Bazla Mukhtar

article de recherche

Online Education Adopted by the Students of Business Science

  • Sarfraz Hussain, Nisar Ahmad, Abdul Quddus, Muhammad Rafiq, Tien Phat Pham, Boris Popesko

article de recherche

The Price in French Contract Law after the 2016 Reform

  • Pierre Mallet, Zeana Ghanim Abdijabar & Najlaa Flayyih

article de recherche

A Confirmatory Factors Analysis of the Happiness at the Workplace in Promoting Employee Happiness in Public Organization

  • Essa Yousuf Majid Al Suwaidi, Suriati Akmal, Samer Ali Alshami

article de recherche

Healthcare Industry Challenges and Potential Opportunities in the Uae. A Review Paper

  • Salama Jamal Rafeea, Samer Ali Al-Shami, Khaled Mohammed Alkaabi,Nurulizwa Rashid

article de recherche

Key Success Factors and Framework of Fundraising for Early-Stage Startups in Thailand

  • Ajaree Thanapongporn, Ronnakorn Ratananopdonsakul, Warayutt Chanpord

Communication courte

Talent Management, the Success Function of Human Resources Management

  • Ahmad F. Alheet, Suleiman Al-Lawzi, Loona Shaheen, Ahmad Yousef Areiqat &Ahmad. M.A. Zamil

article de recherche

The Sharing Economy and Digital Logistics in Retail Chains: Opportunities and Threats

  • Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Olga Vladimirovna Kalinina, Victor AndreevichDubolazov, Cesar Armando Nunez Esquive, Poberezhnaya Varvara Maksimovna, Petr Sharapaev

article de recherche

Artificial Intelligence and its Drastic Impact on E-Commerce Progress

  • Ahmad Yousef Areiqat, Ahmad Fathi Alheet, Rasha A. A. Qawasmeh & Ahmad M. Zamil

article de recherche

Advancement of Ranking System in Jordanian Universities Considering the Management Departments Theoretical Framework

  • Ahmad F. Alheet, Ahmad Y. Areiqat, Ahmad Al Adwan, Ahmad M. Zamil, & May Mousa Ahmad

article de recherche

Personnel Management Innovations in the Digital Era: Case of Russia in Covid-19 Pandemic

  • Elena Rostislavovna Schislyaeva, Kristina Sergeevna Plis

article de recherche

Digital Technologies for Personnel Management: Implications for Open Innovations

  • Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Olga Aleksandrovna Valebnikova, Natalia Viktorovna Valebnikova, Olga Vladimirovna Kalinina, Sergey Mikhailovich Sergeevm, Marisa Camastral, Yuri Putikhin, Lydia Volkova

article de recherche

Digital Innovation in Process Management

  • Galina Yuryevna Silkina, Svetlana Shevchenko, Petr Sharapaev

article de recherche

Factors Affecting Online Shopping Behavior of Consumers Understanding Factors Leading to Consumers Loyalty

  • Ahmad Al Adwan, Ahmad M.A. Zamil, Ahmad Yousef Areiqat

article de recherche

Social Media's Impact on Business & Community

  • Ahmad Al Adwan, Ahmad M. A. Zamil, Ahmad Yousef Areiqat

article de recherche

Evaluation Study between the Traditional Financial Accounting and Electronic Financial Accounting and its Impact on Raising the Efficiency of Company's Capital

  • Hussein Mohammed Alrabba, Ashraf Mohammad Salem Alrjoub, Muhannad Akram Ahmad, Mohannad AL Shbial,

article de recherche

Innovations in Logistics Networks on the Basis of the Digital Twin

  • Elena Rostislavovna Schislyaeva, Egor Alexandrovich Kovalenko

article de recherche

Perception of Banks' Branding and Customer Satisfaction in the Nigerian Banking Industry

  • Kehinde Adekunle Adetiloye, Samson Igbinoba Osifo, Tochukwo Chibuzor Okafor, Areghan Akhanolu Isibor

article de recherche

Factors Influencing the Rapid Growth of Online Shopping during Covid-19 Pandemic Time in Dhaka City, Bangladesh

  • Dewan Golam Yazdani Showrav, Md. Arif Hassan, Sayedul Anam, Anuz Kumar Chakrabarty

article de recherche

Developing the Physical Distribution Digital Twin Model within the Trade Network

  • Sergey Yevgenievich Barykin, Irina Vasilievna Kapustina, Sergey Mikhailovich Sergeev, Olga Vladimirovna Kalinina, Viktoriia Valerievna Vilken, Elena de la Poza, Yuri Yevgenievich Putikhin, Lydia Vitalievna Volkova

article de recherche

Effect of Quality Control Standard 220 in Audit of Financial Statements: Evidence from Jordan

  • Shaher Falah Al-Aroud, Saleh Mohammed Al-Sayyed, Hanan Ali Alawawdeh

Article de révision

Proposed Strategic Framework for Effective Artificial Intelligence Adoption in UAE

  • Muhammad Usman Tariq, Abdullah A. Abonamah

article de recherche

Covid-19 Impact on Students Mental and Social Health: Strategy Exploration

  • Muhammad Usman Tariq,Abdullah A. Abonamah