Journal de l'Académie des études marketing

1528-2678

Volume 28, Problème 5 (2024)

article de recherche

Identifying Factors that Contribute to the Success or Failure of New Product Introductions

  • Ganesh K, Poonam Kakkad, Sumita Joshi, Suresh Kumar K, and Priyanka Rawal

article de recherche

Adoption of Digital Payments: Do One Size Fits All?

  • Brajesh Bolia and Sanjeev Verma

article de recherche

"Agricultural Credit's Impact on Cultivation of Crops: A Study of Kisan Credit Card Scheme?"

  • Shubham Pratap Singh, Ved Prakash and Ritesh Krishna Srivastava

Article de révision

Does Social Media Marketing Enabler Matter? What we Really Know

  • Bidyanand Jha, Manpreet Kaur and Kiran Kumar Voleti

article de recherche

Exploring the Influence of Entrepreneurship Factors on Socio-Economic Empowerment of Women Entrepreneurs

  • Poonam Rathi, Amit Rathi and Sonal Sidana and RK Tailor

article de recherche

Studying Trends in E-banking: A Bibliometric Analysis

  • Poonam Painuly and Sandeep Rohal

Article de révision

Determinants of Technology Adoption in Indian MSMEs: An Exploratory Factor Analysis

  • Sujeet Shivaji Patil and Ashutosh Vashishtha