Journal de l'Académie des études marketing

1528-2678

Volume 24, Problème 4 (2020)

article de recherche

Role of Cultural Values Among Youth on Segmenting the Advertising Across India

  • Dr. Gurcharan Singh and Kanwarvir Singh Khaira

article de recherche

Survivability and Resilience of Supply Chain System Post-Pandemic in India

  • Ramanjaneyulu Mogili, Kashmira Ganji and G.V.R.K Acharyulu

article de recherche

Consumers Insights to Purchase G-Shock Wristwatch

  • Gunjan Malhotra

article de recherche

Do Impulsive Buying Influence Compulsive Buying?

  • Bidyut Jyoti Gogoi

article de recherche

Barriers Towards the Adoption of Digital Learning Platforms

  • Sayantan Khanra, Manikanta Budankayala and Surya Tej Doddi

article de recherche

Propaganda as Communication Strategy: Historic and Contemporary Perspective

  • Mohit Malhan and Dr. Prem Prakash Dewani

Article de révision

Retail Brand Management: A Literature Review

  • Valentín Gallart-Camahort, Luis Callarisa Fiol and Javier Sánchez García

article de recherche

E-Tourism: How Customers Intention to use be Affected?

  • Anthony Tik-Tsuen WONG

article de recherche

Attribution Modelling in Marketing: Literature Review and Research Agenda

  • Jitendra Gaur and Dr. Kumkum Bharti

article de recherche

Factors Influencing Women's Perception of Website Attributes and Purchase Intentions

  • Vaishali Hemant Pardeshi and Vandana Khanna

article de recherche

Does Consumer Demographics Effects Store Loyalty in Departmental Stores?

  • Mujibur Rahman, Md. Chand Rashid, Jitender Kumar and Ashish Gupta

Les rapports de cas

Webaccesspro: An Artificial Intelligence Start up in Crowded Market

  • Dr. Prem Prakash Dewani and Karnika Bains