Journal de l'Académie des études marketing

1528-2678

Volume 24, Problème 1 (2020)

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Maximizing Customer Lifetime value using Dynamic Programming: Theoretical and Practical Implications

  • Eman AboElHamd, Hamed M. Shamma and Mohamed Saleh

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Branded Content in Fashion Research: Bibliometric Analysis by Correlations

  • Barbara Castillo Abdul, Luis M. Romero Rodriguez and Amor Perez Rodriguez

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Changing Consumer Values and Shopping Behaviour in India

  • Devashish Das Gupta, Vimal Chandra Verma, George W Leeson and Norbert Meiners

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Consumer Preferences and Future Impact on the Algerian Car Market

  • Soufyane Bouali, Selma Douha and Mohsen Debbabi

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An Empirical Study of the Dimensions of Entrepreneurial Marketing

  • Ranbir Singh Sodhi and Dhananjay Bapat

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Marketing Education, the Nigerian Experience: A Meta - Analysis

  • Adefulu Adesoga and Adebowale Ilesanmi Sunday

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Impact of Services Quality in E-Banking: Evidence from Indian Public Banks

  • Jitender Kumar, Monisha, Ashish Gupta, Md. Chand Rashid and Hari Shankar Shyam

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Online Video Narratives-Striking the Right Chords?

  • Ms. Aditi Mudgal, Dr. Amrendra Pandey, Dr. Amarnath Bose and Dr. Pankaj Priya