Journal de l'Académie des études marketing

1528-2678

Volume 24, Problème 2 (2020)

article de recherche

Framing Australian Consumers Green Energy Buying Behaviour: A Review and Theoretical Foundation for Future Research

  • Al Sadat I Ahmed, Dr. Parves Sultan and Dr. Galina Williams

article de recherche

Determinants of Agri-Hotel Customers Experience from the Perspective of user generated Content: Text Mining Analysis

  • Vinay Chittiprolu, Mohan Venkatesh Palani, D.V.Srinivas Kumar and V.Venkata Ramana

article de recherche

The Factors Influencing Consumers Organic Food Products Buying Intention

  • Anish Kunhikannan and K.K.Ramachandran

article de recherche

A Study on Consumers Motivations towards Organic Food Products in India

  • Dasari Panduranga Rao, Ramanjaneyulu Mogili and Samala Nagaraj

article de recherche

Strategy of Productivity Management for Thailand Manufacturing

  • Pantit Varnakomala and Anucha Thapayom

article de recherche

Customer Perception on Purchasing Through Facebook in Bangladesh: An Empirical Study on Dhaka City

  • Fazlul Hoque, Tahmina Akter Joya, Taskin Afrin, Tahrima Hoque Beg, Asma Akter and Abu Zafar Ahmed Mukul

article de recherche

To Study the Impact of Instafamous Celebrities on Consumer Buying Behavior

  • Yuvika Gupta, Sonal Agarwal and P.B Singh