Journal de l'Académie des études marketing

1528-2678

Volume 23, Problème 2 (2019)

article de recherche

Service Innovation, Firm Location and Pricing Orientation of Smes Automobile Services

  • Collins Kankam Kwarteng, Peter Sarpong and Stephen Acheampong

article de recherche

Ethnocentric Product Advantage: A Perspective of Competitive Advantage in Small and Medium Enterprises (SMEs)

  • Ahmad Hanfan, Ahmad Ikhwan Setiawan and Dr. Hayati Nupus

article de recherche

The Auditor's Professional Judgment Process

  • Hami Hojatifard, Omid Pourheidari and Mahdi Baharmoghadam

article de recherche

The Effects of Scandal on Corporate Image and Purchase Intention Perspectives from Consumers

  • Zhuofan Zhang, Ruth Chatelain-Jardon, Jose Luis Daniel,

article de recherche

Does Joint Marketing Promotions Result In a Prisoners Dilemma?

  • Suli Lin, Kai-Chi Hsu, Shengyeh Wu, Guan-Ru Chen, Liang-Yu Heish,