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Critically Evaluating the Impact of Antismoking Campaign Advertisements on Antismoking Beliefs and Smoking Intentions of Youths: Evidence from Bangladesh

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Evaluating the Effectiveness of Facebook as the Source of Job Advertisements in Bangladesh: An Empirical Study

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Does Marketing Make Sales Superfluous? Revisiting Levitt and Drucker

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Impact of Celebrity Endorsements and the Prevalence of Vampire Effect- A Review

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Analysis of Online Buying Pattern of Women Consumers with Reference to Apparels in India

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Factors Affecting Female Consumer's Online Buying Behavior

• Madasu Bhaskara Rao, Ch Lakshmi Hymavathi, M Mallika Rao

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Assessing the Level of Service Quality and Customer Satisfaction at EMTEL Ltd

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E-commerce Growth in India: A Study of Segments Contribution

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The Empirical Study on Seafood Export Performance in the Mekong Delta, Vietnam

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Pricing Orientation of SMEs Auto Repairers Using the Facilities, Transformation and Usage (FTU) Framework

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Existence of Consumer Segments Based on the Use of Reference Price

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Digital Native and Immigrant as Antecedents of Consumer Ethnocentrism

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Factors Affecting B2B E-commerce Adoption Decision: An Analysis of Indian Textile Industry

• Nupur Krishna, Jagriti Singh