Communication courte

Financial Exclusion In Pakistan

• Waqar Younas, Imran Ibrahim Alasan

article de recherche

A Cross Cultural Study of Consumer Decision Making In India and France

• Smitu Malhotra

article de recherche

The Antecedents of Student Satisfaction with Online Courses: Implications for Program Design and Marketing

• Irfan Ahmed, Sanjay S. Mehta, Gopala Ganesh and Vivekshankar Natarajan

article de recherche

Exploring Fosters and Fetters of Social Marketing Campaigns: Evidences from India

• Basant Purohit

article de recherche

Water and Carbon Footprint of Pizza Crust Wastage: A Case In An Emerging Economy

• Smitu Malhotra, Divya Saroja Chayanam

Les rapports de cas

La Brevitea: The Pricing Decision

• Basant Purohit

article de recherche

Customer Trust Influencing Customer Perceived Value and Brand Loyalty.

• Bidyut Jyoti Gogoi

article de recherche

Artificial Intelligence In Digital Marketing Influences Consumer Behaviour: A Review And Theoretical Foundation For Future Research

• Fazla Rabby, Ranga Chimhundu, Rumman Hassan

article de recherche

How Investors Leveraging Gain In Stock Market Investments: A Predictive Analysis

• Naliniprava Tripathy

article de recherche

Assessing Anchoring and Mental Accounting In the Buyers of Real Estate Assets

• Udayan Karnatak

article de recherche

Determinants of Customer Patronage for Online Banking Outlet Choice In Emerging Economies

• V.V. Devi Prasad Kotni

article de recherche

Instigators Of Digital Know How Habit for Expenses Amongst Generation Z In Western Tamil Nadu A Pragmatic Analysis

• Premalatha, Ida Grace, C. Samuel Joseph, Sunil Vakayil and H. Samuel Thavaraj

Les rapports de cas

Mura Defect Detection In LCD

• Kishore Kunal, R. Arun Prasad, MJ Xavier and Joe Arun

article de recherche

Decoding the Post-Covid-19 Consumer Mind and Developing New Marketing Strategies

• R. Arun Prasad, Kishore Kunal, C Joe Arun and MJ Xavier

article de recherche

Technology: A Pathway Towards Sustainability

• Kuldeep Bhalerao, Prema Mahale, N Vijaya Jyothi, Bharati Yelikar

article de recherche

Item Generation and Purification-Customer Intention To Complain Online Retail- Scale Development

• George KJ

article de recherche

Impact of E-Banking Strategies on Customer Satisfaction In Select Public and Private Sector Banks In India

• K. Sreenivasa Murthy, M. Subramanyam

article de recherche

Impact Of Digitalization On Marketing Of Insurance Products

• Rajesh Verma, Stuti Gupta, Kunal Goyal, Vernika Sahni

article de recherche

A Study Analysing The Influence Of Various Advertising Media Upon The Tourists Visiting J&K

• Shipra Misra, Kakali Majumdar

article de recherche

The Impact Of Fear Of Covid On Online Food Delivery

• Deepika R, Joe Arun C

article de recherche

The Moderating Effects of Typicality and the Mediating Effects of Advertising Message Involvement on Comparative Advertising

• Tommy Hsu, Leona Tam

Communication courte

Measuring Online Ads Avoidance In The Context Of Social Media A Conceptual Study In Pakistan

• Yasir Karim, Rohaizat Baharun

article de recherche

Globalization Journey Of Brand By Creating Experience Wave

• Achutha Jois, Somnath Chakrabarti