Journal de l'Académie des études marketing

1528-2678

Volume 24, Problème 3 (2020)

Article de révision

Critical Review of Binge Watching Behaviour through the Prism of Vroom's Expectancy Theory

  • Arvin Subramanian, Dr. A. Seetharaman and Dr. K. Maddulety

article de recherche

The Determinants of Customer Shop Online: A Case of Study from Indian Context

  • Dr. Jaipal Rathod and Mr. Gosala Raju

article de recherche

Impact of Emotional Labor Strategies on Emotional Exhaustion: Mediating Effect of Anxiety in Pakistani Hotel Industry

  • Nazia Rafiq, Dr. Abdus Sattar Abbasi, Shrafat Ali Sair and Ahmed Muneeb Mehta