Journal de l'Académie des études marketing

1528-2678

Volume 28, Problème 1 (2024)

Article de révision

Digital Transactions in India− Unveiling the Growth Curve

  • Mona Agarwal and Monika Khatri

Article de révision

Development of Self-constructed Tool to Measure Factors Influencing Patient Empowerment through Online Patient Support Groups

  • Vivek Pandey, Saibal Kumar Saha, Samrat Kumar Mukherjee and Ajeya Jha

Article de révision

Impact of Pricing and Packaging on Consumer Buying Behavior: A Study of IT Employees in India

  • Appu A, Bhavana Raj K, Parag Kalkar and Arpan Shrivastava

Article de révision

A Review of Adoption Theories on Technology Acquisition in Indian SMEs

  • Anuj Kumar, Anoop Pandey, Monika Arora and Purvi Pujari

article de recherche

Technology for Governance: A Boon or A Bane?

  • Jayasri Indiran

Article de révision

Visualising the ′Price−Quality′ Considerations of Indian Truck Market

  • Abhijit Sarkar, Diganta Mukherjee and Samrat Kumar Mukherjee

article de recherche

City Gas Distribution is Driving India′s Gas-based Economy

  • Kadam Sambhaji Namdeo and Kavita Srivastava

article de recherche

Artificial Intelligence: The Next Frontier for Marketing in the Tourism Industry

  • K Kishan, Amitabh Mishra, Veena Tiwari and Veena Prasad Vemuri