Journal de l'Académie des études marketing

1528-2678

Volume 27, Problème 2 (2023)

article de recherche

A Study Comparing Consumer Perception towards Shopping from Online Stores v/s Supermarkets in India

  • Shagun Jain, Tina Shivnani and Jampala Maheshchandra Babu

article de recherche

A Journey from Persuasion to Decision of Generation Z: Empirical Evidence of Rhetoric Effect Strategies in Advertisement

  • Bhaveshkumar J Parmar, Hemant Gupta and Chirag Rasikbhai Patel

Article de révision

A Conceptualization of Marketing through the Perspective of Semiotics

  • Apurva Bakshi and Sapanpreet Kaur

Article de révision

Public Service Delivery Facades: Measuring Effectiveness through Grey Relation Theory

  • Ram Komal Prasad and Rajendra Kumar Tiwari

article de recherche

The Fourth Industrial Revolution: Embracing Digital Disruption in Retail

  • Prasada Rao S.S., Geetika Madaan, Abhijeet Chavan, Janaki L, Satish Kumar R and Nityananda Barman

Éditoriaux

Smart Factory

  • Kishore Babu B

Article de révision

Digital Payment Expansion A Boon for the Travel and Tourism Industry in India

  • Nishitha, P., Savanam Chandra Sekhar, Nikas Reddy, G.S.S., Pravallika Reddy, M, Lahari Chowdary, V and Anjani, R

article de recherche

Effect of Institute and Lms Service Quality on Hei Brand Equity: A Qualitative Investigation

  • Rashmi Mishra, Rajendra Kumar Jain and Abhishek Mishra

Éditoriaux

MSMEs Sustainability in India

  • Kishore Babu B

article de recherche

An Investigation of Gig Platforms Mediated Car-Hailing Services: An Approach Dissecting Online and Offline Perspectives

  • Mano Ashish Tripathi, Shusmita Tripathi, Uma Shakar Yadav and Ravindra Tripathi

Bref commentaire

Over View of Carbon Market in India

  • Kishore Babu B

Article de révision

Revisiting Followership through Bibliometric and Content Analysis

  • Shubhangi Sharma, Amit Adlakha and Shikha Rana

article de recherche

Meta Analysis on Factors Influencing Mobile Payment Continuance Intention among Consumers

  • Praful Vijay More, Ashu Sharma and Christine D'Lima

Article de révision

ICT and Women Empowerment in Digital India: A Global Perspective

  • Manoj PK, Sruthy Krishna, Jayson Jacob, Reni Sebastian and Lakshmi

article de recherche

Is Patient Experience the New Normal in Healthcare Sector?

  • Madasu Mallika Rao, Udaya Shankar, Madasu Bhaskara Rao and Veerapaneni Lohitha

Article de révision

Impact of Green Marketing on Market Performance in Rural India

  • Mustafizul Haque, Md Wasim Akhtar, Renu Bala and Md Sikandar Azam

Article de révision

Consumers Perceived Advertising Value and Attitude towards SMS Advertisements: The Case Of UAE

  • Mohammad Shafiq Obeidat, Syed Rizvi, Akram Matarneh, Daniel Young W, Marwan Abdo and Mohammed Al Hashimi