Journal de l'Académie des études marketing

1528-2678

Volume 26, Problème 2 (2022)

article de recherche

Can Human Capital Promote Self-Leadership? A Study on the Contingent Marketing Workforce of India

  • Musarrat Shaheen, Keerti Shukla, Sonali Narbariya, A.K. Subramani and N. Akbar Jan

article de recherche

Fitting In Organizations: Is It Crucial for Employee Management?

  • Swaty Wadhwa and Kanika Wadhwa

Article de révision

Perceptive on Online Education In Enabling Digital Learning

  • Situn Krishna Sahu and Savanam Chandra Sekhar

article de recherche

Sustainable Tourism Behaviour In the Post Pandemic Era

  • Shveta Kalra and Chhavi Taneja

article de recherche

A Marketing Survey on Precision Learning using Artificial Intelligence and Its Impact In India

  • Kishore Kunal, S. Shyni Carmel Mary, Mj Xavier and C. Joe Arun

article de recherche

Conceptualizing and Operationalizing Customer Perceived Ethicality (Cpe) In the Indian Service Sector

  • A N Ravichandran, Bilal M Khan and Shanthi Venkatesh

article de recherche

Innovative Marketing for Entrepreneurial Success

  • Som Aditya Juyal and Amit Nautiyal

article de recherche

SAARC's Strategic Resurgence: Impasse and Opportunities

  • Anupam Agarwal and Deepak Jain

article de recherche

The Dark Side of the Business to Customer Relationship

  • Emeka Ndaguba, Sijekula Mbanga, Anthony Kambi Masha and Emeka Okonkwo

article de recherche

A Study on Senior Secondary Schools In India using Eduqual Variables

  • Sonali P. Banerjee, Deepak Jain, Sunetra Saha and Anshu Yadav

Article de révision

Hr Analytics and Business Performance-A Mediation Model

  • Gayathri R, Shivaprasad G, Ravindra Babu S