Journal de l'Académie des études marketing

1528-2678

Volume 27, Problème 4 (2023)

Article de révision

A Study on the Effect of 4P′s of Marketing Mix on Retailer′s Satisfaction towards Lubricant Sprays

  • Ajith Kumar S, Ramesh Babu S, Prateeba Devi J, Pathamuthu P and Pooja Shree KS

Article de révision

Sustainability, Green Marketing & Solid Waste Management: A Bibliometric Analysis

  • Surjit Kumar Kar, Saroj Kanta Biswal, Konda Jayasimha Reddy and Manish Verma

Article de révision

Consumer Dilemma: Investigating the Halal Food Purchase Behaviour of Muslims in A Secular Economy

  • Mustapha Iddrisu, Mustapha Abdul-Hamid Bawre and Mahmoud Abdulai Mahmoud

Article de révision

Impact of UPI on Impulsive Buying Behaviour

  • Mary Auxilia and Gopinath S

Article de révision

Role of Brand Name in Influencing Purchase Decision- The Case of Fashion Industry

  • Akanksha Choubey and Meenakshi Sharma

Article de révision

Research Perspectives and Trends of Board Diversity and Corporate Governance: A Review and Bibliometric Analysis

  • Rinku Mahindru, Poonam Sethi, Nidhi Kapoor and Deepti Singh

article de recherche

A Study on Technical Problems Related to ATM and Internet Banking Services: A Comparative Study between Andhra Bank and ICICI Banks

  • Krishnamurthy Naidu S, Rambabu K, Rama Swathi R.S.V. and Satyanarayana D

Article de révision

Digitalization Effect of Financial Inclusion in Banking

  • Animesh Shekhar, Birajit Mohanty and Sankersan Sarkar

Article de révision

Key Factors to Analyze the Customer Adoption of Electric Two-Wheelers in India

  • Srinivas Inumarthi and Ram Kishen Y