Journal de l'Académie des études marketing

1528-2678

Volume 25, Problème 6 (2021)

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Online Shopping Behaviours of Generation Y In Canada Behavioural Technology Adoption Models

  • Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

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How Do Canadian Generation Y Consumers Use Social Media Websites?

  • Allen Lim Chong Guan, Goi Chai Lee and Peter Dell

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Socially Responsible Marketing and Brand Switching behaviour: Insights from Fmcg Industry During Covid 19 Pandemic

  • Ram Kishen Yelamanchili, Karthik Rajagopal, Aparna Jain and Bharati Wukadada

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Understanding Financial Inclusion In the Brics

  • Farid Ahmed, Roop Lal Sharma, R. Gopinathan

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Marketing Practices of Medical Tourism over Recession and Upswing

  • Sangeeta, Rajiv Kumar, Annu Dahiya

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Industry 4.0 Impact on Indian Industrial Workforce

  • Tarun Kashni, Neel Kumar Singh

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How Important A Role does Branding and Packaging Play In the Choices of the Youth

  • Boopalan Balu, Rajesh Jayapal, Ramanjaneyulu Mogili

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Prospects and Challenges of Microfinance as A Tool In Poverty Reduction

  • Meenu Sharma, Meenakshi Gupta, Roop Lal Sharma and Ajay Kumar Sharma

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Antecedents Influencing Continuance Usage Intention Of Wearable Activity Devices

  • Nishit Kumar Srivastava, Samyadip Chakraborty, Namrata Chatterjee and Anurika Vaish

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Examining the Loyalty of Customers for Patanjali Ayurved Limited In India

  • Shagun Chib, Vinita Sahay and H.G Mishra

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Facebook Advertising from Young Users Point of View

  • Muzamil Ahmad Baba, Syed Azher Ali, Zia ul Haq and Syeda Shazia Bukhari

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Consuming Spirituality: A Study on Products of Spiritual Leaders In India

  • Shagun Chib, Vinita Sahay and H.G Mishra