Journal de l'Académie des études marketing

1528-2678

Volume 25, Problème 1 (2021)

article de recherche

Investigating Privacy Paradox: Consumer Data Privacy Behavioural Intention and Disclosure Behaviour

  • Dr. Bijay Prasad Kushwaha, Dr. Raj Kumar Singh and Dr. Vikas Tyagi

article de recherche

How Much Efficient are the Fast-Food Restaurants to Achieve Customer Satisfaction in Bangladesh?

  • Fazlul Hoque, Tahmina Akter Joya, Sajeeb Saha, Bisakha Dewan, Sauda Afrin Anny and Moriom Khatun

Les rapports de cas

Green Morning: Casting Social Media Strategy for Sustainable Business Growth

  • Gargi Rawat and Prem Prakash Dewani

Les rapports de cas

Superseed Cotton: A Sales Forecasting Dilemma

  • Karnika Bains and Prem Prakash Dewani

article de recherche

Technology Adoption: A Solution for SMES to Overcome Problems During Covid19

  • Mr. Anuj Kumar and Dr. Nishu Ayedee

article de recherche

Ethnographic and Exploratory Study of Passengers Perceived Factors Towards the Airport Advertising

  • Palvi Jearth, Dr. Gurcharan Singh and Shikhil Munjal

article de recherche

Intention to Purchase Green Energy of Australian Consumers Initial Research Findings

  • Al Sadat I Ahmed, Dr. Parves Sultan and Dr. Galina Williams

article de recherche

Forecasting Price Levels in India - An Arima Framework

  • Dr. Arindam Banerjee

article de recherche

Customer Experience, Social Regard and Marketing Outcome (Satisfaction and Loyalty): Sub Saharan Oil Marketing Companies Perspective

  • Atia Alpha Alfa, Ebenezer Addae, Winston Asiedu Inkumsah and Robert Yaw Amponsah

article de recherche

Consumer Resistance to Innovations in Ornamental Gold Jewellery

  • Shalini Kakkar and Dr. Pradnya V. Chitrao

article de recherche

Exploring the Role of Social Media in Shaping Consumer Buying Behavior: A Factor Analysis Approach

  • Chand Prakash, Sunil Kumar, Amit Dangi and Kanchan Yadav