Journal de l'Académie des études marketing

1528-2678

Volume 23, Problème 1 (2019)

article de recherche

Examining the Conceptualizations of Customer Experience as a Construct

  • Jyothi Chepur, Rajashekhar Bellamkonda,

article de recherche

Investigating the Role of Participation and Customer-Engagement With Tourism Brands (CETB) on Social Media

  • Nagaraj Samala, Sapna Singh, Rhulia Nukhu, Mansi Khetarpal

article de recherche

Impact of Digital Strategies on Consumer Decision Journey: Special

  • Sabyasachi Dasgupta, Priya Grover

article de recherche

SME Performance: Impact of Market, Customer and Brand Orientation

  • Ahmed Al Asheq, Md Uzzal Hossain

article de recherche

How to Strategize SMEs Capabilities Via Entrepreneurial Marketing Approaches

  • Sheerad Sahid, Suriani Abdul Hamid