Articles originaux

Effects of Country of Origin and Product Features on Customer Purchase Intention: A Study of Imported Powder Milk

• Hoang TPM Le, Phuong V Nguyen, Ho Phi Dinh, Chi NA Dang

Articles originaux

Business-to-business Framework of Relationship Marketing in the South African Cement Manufacturing Industry

• Phineas Mbango

Articles originaux

Open Innovation: Is it a Good Strategy in Consumers' Eyes?

• Xuefeng Liu, Eric Fang

Articles originaux

The Influence of Celebrity Endorsement on Visual Attention: An Eye-tracking Study in Brazil

• Carla Regina Borges Matias Falsarella, Jorge Henrique Caldeira de Oliveira, Janaina de Moura Engracia Giraldi

Articles originaux

Brand Loyalty on the Basis of Olfactory Techniques Using Discriminant Analysis: A Case of Cafe Coffee Day Store in Kolkata, India

• Shuvam Chatterjee

Articles originaux

Post-switching Behavior: Bottom of the Pyramid (Bop) Stockpiling as a Result of Sales Promotion

• James Lappeman, Titi Kabi, Hannah Oglesby, Olivia Palmer.

Articles originaux

An Analysis of the Origins of Collaborative Consumption and its Implications for Marketing

• Myriam Ertz, Fabien Durif, Manon Arcand.