Hajar Mohammad Alhosseiny
Businesses all across the world struggle to sustain excellent performance over an extended period of time. Due to their lack of strategic understanding and flexibility in dealing with the uncertain business environment and the effects of globalization in the twenty-first century, the majority of managers in business organizations today find it challenging to consistently achieve desired company performance. This research, being a qualitative desk research, focus on explaining some vital and critical concepts in strategic management for any organization, which are: strategic planning, Strategic thinking, strategic agility, and Competitive advantage. Through reviewing literature, the relations among these variables and their impact on competitive advantage are investigated.