Yuhanis Mohamed Noor and Abu Hanifah Ayob
This study aimed to explore the challenges faced by young entrepreneurs, solutions as well as strategies taken in sustaining a business. A qualitative approach has been used in this study. The data was gathered from interviews with young entrepreneurs that operate in Johor, Pahang, and Selangor, Malaysia. The entrepreneurs’ selection is based on the age of the business owner between 18 to 40 years old with more than three years of business establishment. Data was collected using an in-depth face-to-face and online interview with the owner of the firms. The interviews were then recorded and transcribed. Findings show that managing employees is the biggest challenge faced by young entrepreneurs in sustaining business and to overcome this issue, they undergo training specifically on handling and managing workers. In conclusion, findings also show that young entrepreneurs engage with career development to manage workers efficiently. They also used a bootstrapping strategy to finance the business and focus on an online marketing strategy to reach current and potential customers. Additionally, they also practicing spiritual routines since the beginning of the business career. The implications of the findings provide information and guidance to stakeholders in formulating educational programs specifically for young entrepreneurs to sustain their business.