Nurul Ashykin Abd Aziz, Mohd Hizam Hanafiah, Hamizah Abd Hamid, Rosmah Mat Isa
As franchising becomes a well-known and prominence business platform in the worldwide, it has attracted the researcher and policy maker attention. Encouraging entrepreneurs to involve in franchising business positively increase the possibilities of them to survive in the competitive market. However, little study is currently known about the factors influencing the survival ability of franchisor. Thus, a series of three case studies by using the protocol discussion with Malaysian self-service laundry franchisor were undertaken to investigate the factors influencing their abilities to survive. From the findings, three propositions are discovered, namely (i) brand; (ii) franchising cost; and (iii) age of franchising. In brief, the present study has contributed new knowledge in franchising literature in relation with survival ability of franchisor business and will benefit the policy makers and future studies.