Muhammad Salman Shabbir, Normalini Md Kassim
Sustainability has now been widely accepted as a global phenomenon, and transitions toward sustainable enterprises can be made by developing innovative culture. These rich cultures would be able to create high performance and enable the enterprises to utilize assets in such ways to have better economic, environmental and social outcomes. The primary objective of this paper is to examine supply chain management drivers and their motivation for the sustainability of the supply chain. In addition, the study focuses on the mediating effect of green supply chain integration in the relationship between the key supply chain drivers and supply chain sustainability. The study examines the relationships with sustainability perspective and considers focuses on small and medium Size Manufacturing Enterprises (SMEs) of Pakistan. A detailed literature has been reviewed critically to develop the hypothesis of the study. A questionnaire survey was adopted to collect the data from supply chain managers of SMEs in Pakistan. Structural Equation Modeling was employed to analyze the data using Smart PLS 3 (SEM). The analysis section of this study was divided into two major parts. Part one was based on an outer model assessment in which reliability and validity were assessed, while second part was completely focused on assessment of inner model in which hypotheses were tested. The findings of the study have shown a great deal of agreement with the proposed hypothesis. These findings will be useful for policymakers and researchers in understanding the emerging role of sustainability and green supply chain integration, especially in manufacturing sector.