Journal de l'Académie des études marketing

1528-2678

Abstrait

Studying the Effects of Mindfulness Practices on Stress Reduction and Employee Well-Being

Rishu Roy, Prabhakaran J, Rupali Bipin Sheth, Vanita Joshi, Mohd Naved and Palak Sukhija

In the contemporary era characterised by intense competition and rapidity, worry and anxiety have become integral components of our daily regimen. Due to the mounting pressure to excel in all areas of life, an escalating number of individuals are embracing mindfulness practices as a means to effectively regulate their mental and physical welfare. Integrating mindfulness activities into a wellness programme can provide various advantages for employees, including the reduction of stress and anxiety, enhancement of attention and productivity, and promotion of general happiness and wellbeing. Mindfulness is a discipline that entails being consciously aware and actively involved in the present moment, free from any form of evaluation or diversion. It involves being mindful of our thoughts, emotions, and physical sensations, as well as being conscious of our surroundings. The advantages of using mindfulness techniques for employee well-being have been well established. Organisations that integrate mindfulness practices into their wellness programmes are observing notable enhancements in employee health, engagement, and productivity. The main aim of this research is to assess the impact of mindfulness practices & to explore mindfulness efficacy related factors influencing on stress reduction & employee well-being.