Nuryah Asri Sjafirah, Dian Wardiana Sjuchro, Lutfi Khoerunnisa
Tourism is one of the critical sectors in West Java, especially West Bandung regency (KBB) as one of the youngest regencies in West Java. The area of West Bandung has much potential for nature tourism and cultural tourism. Besides being rich with natural and cultural tourism potential, KKB also has excellent local wisdom potency, which will significantly contribute to the progress of the area. Local wisdom is ideas, values, and conservative views, full of wisdom, embedded in the community, and value for the local community. The synergy between society, culture & nature needs to be maintained among others by strengthening local wisdom. The potential of local wisdom in KBB should still be explored so that it can be seen clearly and highlighted to develop nature and cultural tourism. The mapping of potential local wisdom that can be done includes a description of the history of tourist attractions, values and norms in society, arts and cultural artifacts, events, rituals, verbal symbols, and communication strategies. In addition,, this mapping will get an overview of the public, government, and private efforts to maintain local wisdom. The researcher chose qualitative study to get deep, holistic, integrative and thick description to get native's point of view. The main data collection techniques are in-depth interviews and observations. In addition, this mapping will get an overview of the public, government, and private efforts to maintain local wisdom. The researcher chose qualitative study to get deep, holistic, integrative and thick description to get native's point of view. The main data collection techniques are in-depth interviews and observations. In addition, this mapping will get an overview of the public, government, and private efforts to maintain local wisdom. The researcher chose qualitative study to get deep, holistic, integrative and thick description to get native's point of view. The main data collection techniques are in-depth interviews and observations.