Journal de l'Académie des études marketing

1528-2678

Abstrait

Financial Performance Measurement of Public Sector Banks with Special Reference on NPA

Nidhi Sharma and Tailor R.K

Banking sector is an important integral part of the financial system. It works as an effective tool in the growth of economy. Indian economy largely depends on the services providing by the banks as investment, infrastructure, credit and deposits. The banking industry works as a backbone for the whole economic activities. It helps in the development and GDP growth of the economy. Hence it is essential for banks to increase their profit by providing best services to their customers. In this paper an attempt has made to compare the NPA performance of selected public sector banks (SBI Bank, Punjab National Bank, Bank of India and Canara Bank). The period for the study is for five years i.e., from 2018-19 to 2022-23.

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