Cruz Garcia Lirios, Jaime Lemus Tlapale, Celia Yaneth Quiroz Campas, Victor Hugo Merino Cordoba
The university identity is a central axis in the university agenda. The objective of this work was to contrast a model of the determinants of sports practice based on sociodemographic variables and university identity factors. A psychometric, correlational and cross-sectional study was carried out with a sample of university students from northwestern Mexico. The results show that the predictive factor of sports practice is that which is carried out between men and women and that it differentiates them according to their level of identity. university. In relation to the state of the art where it is proposed that sports practice is anticipated based on university identity factors, this paper discusses the implications for institutional policies that encourage the factors in question and reorient the university identity based on institutional resources. and personal contributions.