Sabai Khin, Tau Hoong Lim
The recognition and exploitation of entrepreneurial opportunity have gained substantial research attention recently in entrepreneurship literature . However, the literature concentrate s in the contributing factors of opp ortunity recognition and exploitation, leaving a gap in understanding the ir outcome such as entrepreneurs’ new venture success. This study addresses this gap by proposing a new conceptual model that is appropriate to test the effect of opportunity recognition and exploitation on venture success and moderating effect of prior knowledge on the effect of new venture success on opportunity recognition and opportunity exploitation . Th is study offers valuable contributions to entrepreneurship literature .