Olga Oliinyk, Anna Kononenko, Volodymyr Kotsiuk, Mykola Denysenko and Svitlana Petrovska
Having analyzed the main directions of development of ecological tourism in the world, as well as taking into account the main provisions of the concept of "sustainable development", we can conclude that ecotourism is a tourist activity, the purpose of which is to understand the characteristics of unchanged natural and traditional cultural landscapes, while maintaining landscape diversity. Ecotourism should be developed in line with modern world approaches and concepts, the features of which are that this type of tourism not only satisfies the desire to communicate with nature, but also mobilizes the tourism potential to protect nature, socioeconomic development, environmental and educational activities, and helps to create new jobs, attracting local people and raising the general cultural level of society. In the process of ecologization of rural and agritourism, it is necessary to pursue a policy of popularizing and encouraging the rural population to develop tourism in the countryside, which will solve the existing socio-economic and environmental problems within the boundaries of rural areas, modernize the existing infrastructure and improve the landscaping of individual estates and personal plots, and villages in general.