Angelica Bahl and Sally Baalbaki-Yassine
The conducted study uses the Metatheoretical Model of Motivation and Personality along the Consumer Paradoxes of Technology concept to explore personality traits predictors of the consumers, purchasing technology-based products. The study proposes that consumer personality traits have significant effects on some consumer paradoxical behavior with technology. A research model was revealed that consumers, who demonstrate dependency and competency with technology, have a need for learning, technology consciousness behavior as well as interest in the purchase of new technology. The fulfillment of needs or desires and high engagement with technology is found in consumers who have the needs for material resources, demonstrate compulsive consumption, and technology purchase interests. However, none of the personality trait predictors correlate to new/obsolete consumer paradoxical behavior with technology-based products.