Shajeela Rani A*, Antony Raj P
Commercial dairy farming has a fine prospect for employment throughout the year being a source of liquidity. Due to the increase in milk demand, dairy farming is represented as one of the most important occupations and is also considered an entrepreneurial activity based on the commercial basis. By considering this fact, the present study was conducted in the Kollam district of Kerala to study the perception of dairy farmers in adopting management practices and the effects of socio-economic factors on these practices. Additionally, the relationship of these factors with the Entrepreneurial behavior of the dairy farmers is presented. A total of 150 respondents were selected in the Kollam district of Kerala. For this paper, the proposed hypotheses have been exploited to create a structured questionnaire. Moreover, the analysis is performed by utilizing the Statistical Package for the Social Sciences (SPSS) for the attained data. The results revealed that the socio-economic factors significantly influence the management practices, and entrepreneurial behavior of dairy farmers depending on their innovativeness, and information seeking behavior on the dairy farm. Also, the study reveals that the majority of dairy farmers had innovativeness and information-seeking behavior with index values of 68.88 and 66.845, respectively. Finally, the analysis concludes that dairy farmers disagree with few scientific management practices and also, possess a medium level of entrepreneurship behavior.