Tejasvita Singh, Ritesh Agarwal
Now a day’s market can be divided as online market like Amazon and Flipkart.com while other store as offline market, both kind of market have their own benefits and limitations attach to them. Offline market is considered as the oldest platform for buying and selling the products with having a presence of physical retailer, while the online market in much newer concept which involve online store without the presence of physical retailer. As both markets have different orientation for consumer as well as for retailers, therefore different strategies need to be ascertained based on accessibility and comfort of consumer as well as sellers. The concept of Pareto principle had its own significance in every aspect of business function either investment or selling, however, the new concept of long tail analysis has its own significance in terms of gaining the status of niche sellers and market as a whole. Therefore, the present study develops a conceptual model for both kinds of markets which could be beneficial for the upcoming entrepreneurs to choose the best market available for their products